By Rob Jetten | RTJ Wellness | Certified Sleep, Stress & Resilience Coach
Let me ask you something.
Have you ever laid in bed wide awake, not from caffeine or screens, but from that subtle, nagging feeling that something’s missing? That there’s a gap between how you spend your days and what truly matters to you?
You’re not alone. And believe it or not, that gap can keep you up at night.
Purpose and Sleep: The Science Says They’re Connected
We usually think of sleep as a biological need — and it is. But research shows there’s a strong link between psychological well-being and how well we sleep. A 2017 study published in Sleep Science and Practice found that people who reported a stronger sense of purpose in life had fewer sleep disturbances and were significantly less likely to experience insomnia.
Purpose reduces the racing thought that often keeps us awake — that cycle of overthinking, regret, worry, and “I should have…” narratives. When we know our “why,” and put time into it daily, our brain has a more grounded framework to settle down at night.
The Restlessness of Misalignment
Stress, burnout, or even boredom can all interfere with sleep, and often they’re signals that we’re misaligned with our core values. When we’re chasing someone else’s expectations or stuck in a role that doesn’t fit, our nervous system doesn’t shut down easily.
At RTJ Wellness, I work with organizations and individuals who are high-performing but deeply tired. One of the most surprising solutions? Helping people reconnect with what really matters to them. Sleep often improves not just because they changed their bedtime routine — but because they started showing up differently during the day.
This isn’t about finding one grand calling. It’s about living more intentionally — even in small ways. Whether it’s spending more time outdoors, doing work that feels meaningful, or showing up for the people you love, purpose calms the nervous system.
When we feel connected to something bigger than ourselves, we don’t carry the same internal chaos to bed. Instead, we carry a sense of clarity. And that, biologically, helps the brain shift into rest-and-digest mode — which is exactly what we need for deep sleep.
Want to Sleep Better? Start With What Matters Most
What’s something small but meaningful you could do this week that brings you closer to your “why”?
That one question can change your day — and over time, your sleep.
RTJ Wellness Sleep Workshop
Want to explore this more? Our Science of Sleep workshop blends proven sleep strategies with personal purpose alignment. It’s practical, engaging, and evidence based.
Reach out today or email rob@rtjwellness.com to book a session that works your workplace.
Sleep is not just a nightly event — it’s a reflection of how we live. Let’s make both more meaningful.